Real Steel Posters

Story by Ryan Lambie on

http://www.denofgeek.com/movies/1035364/real_steel_international_and_us_posters_arrive.html



The marketing types behind DreamWorks’ forthcoming Real Steel are clearly selling the film on two simple yet bankable points: the star presence Hugh Jackman, and clanking robots with big fists. What’s interesting about this approach is that, so far, it’s downplayed the dramatic aspect of Shawn Levy’s upcoming picture.



Like a sci-fi Rocky, Real Steel isn’t merely about the rivet-popping brawls that occur in the ring (though they’re obviously the film’s big draw) – it’s also about the life of Jackman’s character when the fights are over, and his fractious relationship with his estranged son, played by Dakota Goyo.



Nevertheless, the marketing wizards are pushing the macho, punchier side of the movie, as reflected in these two new posters, which show Jackman glaring out at us beneath the shadow of his prize-fighting robot, Atom. In case you were wondering, the US poster is the one where the Atom’s facing us – the international poster looks as though Jackman and his robot have had some sort of lovers’ tiff.



Real Steel is due out in UK cinemas on 14th October